When was std service started in india

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I went into my office and called Akshay to caution him not to go overboard to sell.. I said be careful.. Akshay assured me he would try to dissuade. Later Akshay said he was sure and not deterred. I said if he comes back with problems, return full amount.. Six months later I see, similar person sitting in the waiting room. Worried I ask Akshay, if he is the same person.

He said yes. So I repeated, give him his money back if needed. When asked what about his wife's jewellery, he said that can wait, this opportunity would not!! There were many such satisfying and rewarding moments. I have heard people coming from abroad NRI commenting that this is "one thing India got right". Expanding opportunities: As a practice all our booth displays had Anjaleem telephone number, to enable anybody to complain one has to be angry enough to pay for that call though.

I had received calls from happy customers too saying they liked the whole idea. One such call got us to develop a PC based call metering solution for Saudi Arabia and Middle East markets which earned us lots of exports and an export award. Soon a new small scale industry headed by technocrats making call charge indicator type devices for attended STD PCO use, sprang up.

The product was indigenously developed, required minimal foreign exchange only for the components , proved to be reliable and dependable, was less costly and was very convenient to operate. On top of that it gave a printed receipt spelling out every detail to win customer credibility. Every one just loved the development. Gaining credibility on billing: no small task!

What created this major growth was that Anjaleem's pioneering efforts had created a device where you can trust the call charges. Those days Punjab had lots of unrest. Our Julundhar dealer narrated a story that such people would come with a timer and a gun, put them alongside the phone in the booth and say that if they find the billing correct they will use the wallet, if not the gun was there for use!!

Such a performance won us and the concept confidence in the market place. Perhaps the magnitude of the task may not be obvious. In those days we did not have accurate 16 khz metering pulses due to line conditions.

Building and managing and field upgrading such databases in ever widening network with more and more direct dial was a major task. In gaining credibility, Anjaleem's efforts of stressing ethical practices also played a role. STD PCO was a funny business in that your efforts to protect the end user were at odds with the buyer's interests. Lure of making more money fast rather than accepting only due commissions, made many buyers ask if we can "increase" the bill somehow e.

Anjaleem had trying times to carry the dealers group, that sticking to ethical practices and establishing credibility is "good business". Fortunately, majority of them supported our norms. We also encouraged our dealers to explain how call charges are computed. That we played a major role in getting billing credibility established, was source of satisfaction for us.

It showed how indigenous technology based products can be perfected and how the markets for such products can be developed. It also showed how it contributes in transformation by direct and indirect consequences.